Facebook Pixel

Sony XR-98X90LU 98" 4K Full Array LED HDR Smart TV

Free HT-A9000 Soundbar & £100 Netflix Voucher!

Special Price £4,499.00 Regular Price £8,999.00 Save £4,500.00
In stock
Includes our Price match promise
Includes 5 year warranty
Free Delivery (T&Cs apply). Pick Your Delivery Date at Checkout
Sony
Energy Efficiency Class E

Key product features:

  • Full Array LED
  • Acoustic Multi Audio
  • Seamless Edge

Sony XR-98X90LU 98" 4K Full Array LED HDR Smart TV

Amazing brightness. Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™

Intense contrast,feel the depth
Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.

Sound harmonised. Pictures synchronised.
Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

Designed slim. Machined in metal.
Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.

Contrast intensified.Depth amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Live Chat Software Click4Assistance