Our 55-inch Fire TV from the W95 Mini LED 4K Series uses thousands of LED backlights to deliver high brightness and outstanding contrast while minimising the halo effect, while HCX Pro AI MKII technology allows you to enjoy a totally immersive Fire TV experience.
Sport demands outstanding performance and winning teams.
Get yourself a front-row seat, look the players in the eye and see their every move clearly – never missing a play. Impressive, immersive sound brings the rush of the crowd to your home. Team-up with our high-end, large-screen 4K Smart LED TVs to share epic sporting moments with family and friends.
Mini LED
Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimising the bleeding of bright objects into darker areas, allowing you to enjoy your favourite content and games without the halo effect common with conventional screens.
HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside our 55-inch Fire TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, this LED Fire TV knows when you’re watching sport, and adjusts the picture and sound for you.
Auto AI for always optimal picture and sound
Auto AI - Using AI, the 55-inch Fire TV from the W95 Series analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Get right to your good stuff
Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.