LG OLED77B36LA 77" B3 OLED 4K HDR Smart TV

LG OLED77B36LA 77" B3 OLED 4K HDR Smart TV

α7 AI Processor 4K Gen6

Evolution at Its Core

Enter the world of α-realism. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.

AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theatre comes home with AI Sound Pro. Heart pounding, room filling, crystal clear audio surrounds you for a level of immersion that's virtually unheard of.

Sound tailored to what you watch

Whether it's a blockbuster movie, acoustic set, or a family video call, sound is balance in real time for optimal audio in any scenario

Slimline Design

Blends In. Stands Out.

Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.

Self-Lit OLED

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

A World of Games to Play

Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.